Renault

Rafale’s movies

Storyboard

Design

Artistic Direction

Real-time 3D

Graphic Identity

2D & 3D Motion

Animation & Technical 3D Visuals

Aperçu vidéo

Our response

Designing a real-time 3D film that showcases the “super-hybrid” powertrain of the Renault Rafale E-Tech 4x4 300 hp, as well as all the cutting-edge technologies integrated into the vehicle.
The visual approach combines ultra-realistic rendering for the environments with a more virtual treatment for the technical sequences, in order to deliver content that is both emotional, educational, and accessible to a wide audience.

Aperçu vidéo

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